“COVID-19 is going to fundamentally change how people view buying a car. By the end of this year, you’re going to see 80%-90% of U.S. new car dealers with full e-commerce capability in their shops.” – NADA chairman Rhett Ricart

It is no surprise that a drastic shift in car buying behavior has been in the works and expedited by COVID-19.

By assessing and aligning your processes with the customer’s buying journey, your dealership will drive more profit, sell more efficiently, and tee up return business for future sales & service revenue. The best part is you can do this with the software that is already at your fingertips!

Using powerful data insights from your own CRM and website, combined with more efficient lead handling, credit checks, payment processes, and creative ways to engage with customers after the sale, you can align your processes to the modern buyer’s expectations today.

In this presentation, Anthony Mitchell and Vince DeMare cover:

• How to map the auto buyer’s journey end-to-end

• Key tactics for each stage to meet your buyer’s needs

• How to leverage tools and technology to drive profit for your dealership