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Impressions from Digital Dealer 12: A Brave New World

Mike Esposito shares his impressions from Digital Dealer 12 in Orlando. From “ups”and “be backs” to ZMOT, SEO & digital marketing, the language and atmosphere in dealerships has dramatically changed. In both sales & service, the way dealers connect with their customers is fundamentally different than it used to be. To be successful, today’s salespeople must be computer, text and mobile aware.

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