Remember Customer Nights? They’re making a comeback and many dealers are hosting them to gain valuable insights into what makes their customers tick. Mike Esposito shares tips on how to host a customer night that involves more than just pizza.
When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. If your dealership wants to shorten the car-buying process, there are tools that can help. Mike Esposito explains.