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Kunes Country Auto Group is familiar to nearly everyone in the car business. The Illinois- and Wisconsin-based group recently ranked as a top retailer of used-vehicle sales in Automotive News’ annual list, and many of its 35+ retail stores have been featured in Automotive News’ “Best Dealerships to Work For” rankings.
But Kunes Country Auto Group wasn’t always this big. Ten years ago, Kunes had just four retail locations when it decided to switch from a legacy DMS provider to Auto/Mate DMS. “The main reason was the cost structure,” said Tom Fohr, a Regional General Manager who oversees five of Kunes’ retail locations in Walworth County, Wisconsin. “We were just starting to grow, and at that scale it was outrageously expensive to be with our previous vendor. Plus, the level of support just wasn’t there.”
After a thorough review of the “major players” in the DMS space at the time, Kunes Country Auto Group selected Auto/Mate.
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