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Auffenberg Experiences Banner Quarter with DealerSocket’s CRM and Auto/Mate


Forced shutdowns due to COVID-19 negatively impacted many dealerships, but for Auffenberg Chevrolet Buick GMC in Farmington, Mo., the pandemic had little impact. In the second quarter of 2020, the dealership posted significant year-over-year increases in unit sales and profit per retail unit — gains General Manager Barry Pannett attributes to a newly streamlined sales process and the solutions provided by DealerSocket CRM and Auto/Mate DMS.

In this case study, you’ll learn how our connected technology helped Auffenberg find success during a time of uncertainty by:

  • Leveraging DealerSocket’s Mobile CRM to respond to leads from anywhere at anytime

  • Utilizing DealerSocket’s new Desking tool to present more professional deal worksheets to customers

  • Setting goals and evaluating performance with Auto/Mate’s Report/Mate engine

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