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Simple Strategies for Attracting and Retaining Fixed Ops Customers

During the pandemic, dealers have found success in shifting their attention to their fixed ops departments as a source of revenue. But how do you attract more customers to your service lane and ensure a safe and positive customer experience?

Aside from overhauling your entire operation and implementing expensive technology, there are simple strategies you can use no matter your current dealership management system. Auto/Mate’s Product Knowledge Expert, Mike Mallery, will guide attendees through these proven best practices for ensuring maximum fixed ops profits and happy customers.

Watch this video to:

  • Generate the right reports and choose the proper channels to reach out to the right service customers

  • Create a delightful service that leaves your service customers wanting to return for regular maintenance

  • Leave no stone unturned by examining often overlooked areas of profit for fixed ops departments




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